There was this regular marketer, Mr.Dan on a business trip in a small business aircraft and faced a once in many lifetimes chance of plane hijacking.

10 hours later, after much negiotiations and police integration, hijacking were finally resolved and passengers were ready to be released and rescued. Mr. Dan suddenly remember that he always see in TV when incidents like this happen, it will attract a lot of media's attentions. He took out a paper and wrote: "I am sales manager of the XXX Company, the company's products and I are safe and unharmed, thanks much to the rescuers who release me from this disaster."

On his way out of the plane, his sign attracted tons of attention as he expected. Immediately following his rescue, he received interview after interviews from the public and media. All a sudden XXX Company and Mr. Dan are known across the country.

When he returned to the office, board of directors, chairmen, presidents, managers and all employees lined up and welcomed him back safe and sound. Due to his innovative "advertisement", the company's phones had not stopped ringing and products were outrageously demanded. Led by the board chairman, "Let's us welcome back the best regional sales and marketing director, for his courage and dedication to the company." His promotion was announced by the chairman right there and then.

Mr.Dan took advantage of the disaster and turned it into an opportunity. He was ready when the opportunity knocked.